During a recession, this is especially true, as other businesses may be cutting back on their ad spending, making your voice even more prominent to customers. After seven years of growth, buliding from 30 to locations, Firehouse Subs' growth fizzled, and company leaders realized they had to do something about it. So they returned local advertising fees collected from franchisees, not to put in their pockets, but to take hold of their own local marketing. Sales fell even more, revealing that this was not a good strategy at the time.
Experts commend Firehouse for having the courage to ask franchisees for more money where it was needed, even when times were tough. Tylenol's Scandal In , seven people in Chicago died after taking Tylenol due to an unknown suspect lacing the capsules with cyanide after the products reached the shelves. Tylenol was successfully reintroduced with tamper resistant packaging, discounts, and sales presentations to the medical community.
Goliath It's tough to be the little guy, especially when one of the big guys becomes your direct competition. Hangers differentiated itself through van delivery service, funny t-shirts and hangers, as well as social networking. The company also spent time connecting with the community by partnering with local businesses and charities.
As a result, Hangers has experienced growth while other local dry cleaners have reported flat or declining revenues. Market Expansion Through Partnership To support new growth, businesses have to expand past their initial customer base, an often daunting task for small businesses. However, partnering with another successful company can help businesses reach a new level. Diagnostic Hybrids, specializing in medical diagnostics, did just that, partnering with Quidel, a market leader in rapid diagnostic tests.
This partnership allowed Diagnostic Hybrids to enjoy a larger market presence, as well as take advantage of better research and development resources. Although Diagnostic Hybrids was acquired by Quidel, key elements of the organization remain, with the same company president, and operation as a separate subsidiary. Tesco's International Expansion Tesco's move into Korea offers a classic case study of building market share internationally.
The company made some smart moves in their Korean expansion, most notably partnering with Samsung, the leading Korean conglomerate, and embracing the Korean way of life by operating stores as local businesses and community centers.
Triumph in Niche Exports Another excellent international case study comes from bike manufacturer Triumph, which lost steam in its British home base three decades ago, but found new life by heading overseas. In , Triumph sold just 7, bikes in the UK, but 50, worldwide, indicating that an international interest paid off for the company. Triumph's famous factory in Warwickshire closed up shop in , but the Indian factory remained, and these days, the motorcycles have become the country's Harley Davidson.
The company struggles to meet demand in India, with a six month waiting list and a new factory being built. India's middle class has embraced the vehicle as an affordable commodity, even giving them as dowries in weddings. Background Checks for Job Candidates Background checks are an issue faced by many companies, as sensitive information is now more public than ever.
OfficeDrop is no exception, as the company scans paper into digital files, including patient records and minister sermons, most of which require trustworthy employees who can handle documents discreetly. Many companies offer quick, superficial checks, but for OfficeDrop owner Prasad Thammineni, more information was required. He found a company that would allow research to delve into a number of different sources and perform a more comprehensive search.
Other business owners offered somewhat critical opinions of Thammineni's choice, pointing out that instead of Googling to find a background check company, he should have asked his business network who they were using. They also recommended that he take advantage of free resources, including online searches and checking out social media sites to learn more about job candidates. He asked rank and file employees to share their insight through a hotel, discovering that there was a disconnect between what was going on at the hotel and the knowledge of staff.
He implemented an easy fix, creating short meetings at the start of every shift to inform employees of daily happenings so that staff could offer more to guests, improving customer loyalty, return visits, and spending. Experts laud Aziz for differentiating the MGM grand with top quality service from the employees. Social Media Serves Up Creme Brulee Marketing is key, whether you're a multibillion dollar company, or just a guy with a cart full of creme brulee. But just doing it isn't enough: Curtis Kimball, the man behind the Creme Brulee Cart, put Twitter to work for him amassing thousands of followers and growing his business by allowing people to follow the cart through the online service.
Kimball engages with customers and develops a personal relationship with followers online, asking for suggestions on flavors and cart locations. Perhaps the most impressive part of this story is the fact that Kimball has no marketing budget Twitter is a free service , yet enjoys an incredibly popular status and high ratings on Yelp. A company that started out with holiday gift baskets including sausage, ham, and cheese at one point had an offering of 2, different products, sprawling the company and resulting in a loss of favor with customers.
Recognizing this issue, Hickory Farms streamlined itself, slashing their number of products from 2, to with more modern visuals, descriptions, and other features, including less packaging and more recycled content.
The company also overhauled their website, making it easier to shop online. Brand strategist Jennifer Woodbery believes that this was a smart move, making the most of Hickory Farms' trusted name and image with an effective rebranding of offerings. Maintaining Consistently Good Employees It happens all the time: Such is the case for cat shelter Paws Need Families, as Della, a cleaner turned assistant manager, then manager started arriving late, letting applications sit, and slipped on inoculations, all serious offenses.
Instead of confronting Della directly, general meetings were held, and an assistant manager was hired to compensate for Della's shortcomings. Ultimately, Della never cleaned up her act, and was fired. Ken Blanchard, co-author of The One Minute Manager believes this situation could have been avoided with frequent meetings and support with a system of review, both of which can identify issues before they become real problems.
Recall Crisis Management In , Maclaren issued a recall for every stroller it had sold in the US for a decade, which came to 1 million units. The strollers were recalled so that a cover could be installed to prevent amputation of a baby's fingers, which could happen if the baby were to be in the stroller in the wrong spot. As a luxury brand, this incident was damaging even though it was a misuse of the product and not a defect.
Experts believe that Maclaren did the right thing in the aftermath of the recall, asking for a fast track recall from the Consumer Product Safety Commission, and got out in front of the recall as it started spreading through the press, saving face and further embracing a mission of child safety. Dealing with Late Paying Clients We all hope that clients will pay on time, but the fact is that most businesses have to deal with lateness at some point or another.
How you deal with it can make all the difference, and this case study reveals a smart strategy. Hence, only in that way they can acquire practical experience and benefit from their own and other people's mistakes. Thus, this is how a sample case study helps the participants of a group discussion to acquire the appropriate skills for practical business situation analysis.
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A business case study research is a complex training based on the conditions of real-life economic, social and business situations. A supervisor offers a task to a team, which implies finding solutions for the optimization of the enterprise on the concrete terms of a real-life financial and industrial situation.
Examples & Samples of Case Study. There are multiple ways of making the process of completing the assignment easier, including ordering a task at a writing service or asking other students for help. The Case Study / Case Studies Method is intended to provide students and Facultys with some basic information. This Case Study Method discuss what the student needs to do to prepare for a class / classroom, and what she can expect during the case discussion. We also explain how student performance is evaluated in a case study based course.
Dec 27, · Reader Approved How to Do a Case Study. Three Methods: Planning an Academic Case Study Conducting Academic Case Study Research Writing a Marketing Case Study Community Q&A Many fields require their own form of case study, but they are most widely used in academic and business contexts. Cut the fat Don’t “use three words when one would do,” says Blackburn. Read your writing through critical eyes, and make sure that each word works toward your larger point.