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Advantages & Disadvantages of Internal Marketing Research Departments

Disadvantage: Resources

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Impartiality
Lack of Expertise
Disadvantage: Groupthink

But sometimes information provided by salesmen is not accurate and upto the mark. The salesmen are not properly trained and do not know the methodology to collect the information properly. This is another source of collecting primary data. Valuable information can be collected with regard to demand of the product from retailers.

Information about the marketing policies of competitors can also be gathered from the dealers. It has been observed that sometimes this method does not prove to be fruitful as dealers do not keep proper records and they do not want to waste their time in supplying information.

This source of collecting primary data is of great importance. Representative samples of consumers may be selected for conducting thorough investigation with regard to price, quality and use of the product. This method of collection data is very reliable as it establishes direct link between producer and the consumer. Secondary data is already existing which has been collected and published by some individuals or institutions.

This data is available at a very low cost and it requires lesser time to collect it. Business magazines and journals published periodically contain data which is very useful for marketing research; Newspapers such as Economic Times and Financial Express also contain data regarding business trends and market reports. There are innumerable publications brought by Central and State Govts, which contain valuable data for conducting marketing research.

Census reports of the Government of India, Publications of Planning Commission; periodical publication such as Indian Review, various markets bulletins. Various trade associations like Chambers of Commerce, Export Promotion Council etc, publish useful data which is of immense help to the res warmer.

A survey may focus on factual information about individuals, or it may aim to collect the opinions of the survey takers. A survey can be administered in a couple of different ways. In one method known as a structured interview, the researcher asks each participant the questions. In the other method known as a questionnaire, the participant fills out the survey on his or her own. Surveys are generally standardized to ensure that they have reliability and validity.

Standardization is also important so that the results can be generalized to the larger population. Advantages of Using Surveys. Surveys allow researchers to collect a large amount of data in a relatively short period of time. Surveys are less expensive than many other data collection techniques.

Surveys can be created quickly and administered easily. Surveys can be used to collect information on a wide range of things, including personal facts, attitudes, past behaviors and opinions.

Disadvantages of Using Surveys. Poor survey construction and administration can undermine otherwise well-designed studies.

The answer choices provided on a survey may not be an accurate reflection of how the participants truly feel. While random sampling is generally used to select particpants, response rates can bias the results of a survey. Types of Survey Data Collection Surveys can be implemented in a number of different ways. Chances are good that you have participated in a number of different market research surveys in the past.

Some of the most common ways to administer survey include: Mail - An example might include an alumni survey distributed via direct mail by your alma mater. Telephone - An example of a telephone survey would be a market research call about your experiences with a certain consumer product.

Online - Online surveys might focus on your experience with a particular retail, product or website. At home interviews - The U.

Census is a good example of an at-home interview survey administration. How does primary research differ from secondary research? Secondary research looks into the target audience and issue. This may include desk research and stakeholder consultation. Primary research is carried out directly with the target audience. Face-to-face or telephone interviews. Online or emailed questionnaires. Vox pops or 'clip-board' research.

What are the primary and secondary objectives of research? The primary objectives in research involve the tasks that you mustfollow to achieve your goals. The secondary objectives involve thetasks that are desirable but not required to achieve your goals. What are the characteristics of interview method of research?

What are the limitations of primary market research? Small sample size can lead to not generalizable or the data which are found cannot represent the majority. What are types of business research methods? Common business research methods include case studies, the Delphi method, experiments, surveys, and content analysis. Why is the market research method difficult?

This method is difficult because it is hard to identify an appropriate sample that is representative of the larger audience for whom the product is intended. What is arbitrary method as it used in the research? It's a method of seeking answers to question consists of imagination, opinion, blind belief or impression. What is constant variable in research method?

A constant variable in research method is a factors or quantitiesthat never change. Constant variables always remain the same. What is the primary purpose of basic research? The "Primary Purpose" of basic research is to gain a general understanding of the topic being explored.

For instance, the difference between focused research, as opposed to basic research, would be the amount of specific, rather than general, information gathered.

In terms of a research paper done on the African Society, for example, basic research would be researching a general overview of the country's history, while a focused research would be analysing the events that happened within the history of the country and how they ultimately effected the country as it stands now, including the various movements and lifestyles that arose. Essentially, basic research allows you to take hold of the basic facts or points of a topic, and allows you to formulate a hypothesis, or possible course of action, before you dive into more focused, specific research.

What method do you suggest in researching? There are different methods of research that can be used depending on the subject matter. Many professionals suggest that one begin researching by collecting any data that is needed. This method is good for research regarding most social sciences. What is the topical method of research? Methods are simply ways and means to go about research.

One type of research method is statistics, and another would be designs, and even another would be ethics. All these are included in the custom written research papers.

Why primary market research? In this research we can communicate withdirectly with customer and gathering information from the potentialcustomer. What is the definition of Research in the scientific method? Research is the background information in the scientific method. It is helpful to have it to support your experiment. It's used as an investigation to study. Businesses can hire external consultants -- such as a market research firm -- or they can use an internal marketing research department, which has both advantages and disadvantages.

Internal marketing research departments might not be impartial, which can be a disadvantage. For example, a company's employees might not be willing to critique a supervisor's plan. External consultants, on the other hand, might have no problem exposing a plan's weaknesses. Another disadvantage of an internal marketing research department is that a company might lack the expertise to foster an effective staff. Marketing research is a complex undertaking, requiring deep knowledge of statistical methods and marketing concepts.

A small business might not have the resources to fund such an undertaking or to hire staff that could manage such a project. In this case, hiring third-party experts to consult on a case-by-case basis might make more sense. In general, hiring external consultants costs more than having an internal marketing research department, according to the book "Marketing Research," by Jan Wiid and Colin Diggines.


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In order to study marketing problems in detail the need of external sources of marketing research arises. External sources are of immense importance and utility in case where research needs detailed and thorough investigation. External sources data can be divided .

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Data collected from its source and generally gathered by a business for its own specific purposes. Primary market research tends to take the raw data such as information collected through focus groups or surveys, and interpret the data for a variety of business purposes.

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Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. Companies can opt to outsource their marketing research efforts, or they can use an internal marketing research department to conduct surveys, polls, focus groups and other market research.

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When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and. Internal marketing research departments might not be impartial, which can be a disadvantage. For example, a company's employees might not be willing to critique a supervisor's plan. External consultants, on the other hand, might have no problem exposing a plan's weaknesses.