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Course Title: Business Research Design

Use 'research design' in a Sentence

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What is a Case Study?

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Don't have time for it all now? No problem, save it as a course and come back to it later. Share this page on your website: This article is a part of the guide: Exploratory Research — This form of research is used when the topic is not well defined or understood, your hypothesis is not well defined, and your knowledge of a topic is vague. Exploratory research will help you gain broad insights, narrow your focus, and learn the basics necessary to go deeper.

Common exploratory market research techniques include secondary research, focus groups and interviews. Exploratory research is a qualitative form of research. The goal of this form of market research is to measure specific topics of interest, usually in a quantitative way. Surveys are the most common research instrument for descriptive research. In this case, you are trying to determine a causal relationship between variables. For example, does the music I play in my restaurant increase dessert sales i.

You get the idea. This is the part of the process where you start executing your plan. By the way, step 3. Take your sample data and get it into a spreadsheet; are there any issues with the data structure? The case study has been especially used in social science, psychology, anthropology and ecology.

This method of study is especially useful for trying to test theoretical models by using them in real world situations. For example, if an anthropologist were to live amongst a remote tribe, whilst their observations might produce no quantitative data, they are still useful to science. Basically, a case study is an in depth study of a particular situation rather than a sweeping statistical survey. It is a method used to narrow down a very broad field of research into one easily researchable topic.

Whilst it will not answer a question completely, it will give some indications and allow further elaboration and hypothesis creation on a subject. The case study research design is also useful for testing whether scientific theories and models actually work in the real world. You may come out with a great computer model for describing how the ecosystem of a rock pool works but it is only by trying it out on a real life pool that you can see if it is a realistic simulation.

For psychologists, anthropologists and social scientists they have been regarded as a valid method of research for many years.

Scientists are sometimes guilty of becoming bogged down in the general picture and it is sometimes important to understand specific cases and ensure a more holistic approach to research. An example of a study using the case study research design. Some argue that because a case study is such a narrow field that its results cannot be extrapolated to fit an entire question and that they show only one narrow example. On the other hand, it is argued that a case study provides more realistic responses than a purely statistical survey.

The truth probably lies between the two and it is probably best to try and synergize the two approaches. It is valid to conduct case studies but they should be tied in with more general statistical processes.

For example, a statistical survey might show how much time people spend talking on mobile phones, but it is case studies of a narrow group that will determine why this is so. The other main thing to remember during case studies is their flexibility.

Whilst a pure scientist is trying to prove or disprove a hypothesis , a case study might introduce new and unexpected results during its course, and lead to research taking new directions. The argument between case study and statistical method also appears to be one of scale. Whilst many 'physical' scientists avoid case studies, for psychology, anthropology and ecology they are an essential tool.

It is important to ensure that you realize that a case study cannot be generalized to fit a whole population or ecosystem. Finally, one peripheral point is that, when informing others of your results, case studies make more interesting topics than purely statistical surveys, something that has been realized by teachers and magazine editors for many years. The general public has little interest in pages of statistical calculations but some well placed case studies can have a strong impact.

This article is a part of the guide:

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PART I WHAT IS RESEARCH DESIGN? 1 THE CONTEXT OF DESIGN Before examining types of research designs it is important to be clear about the role and purpose of research design.

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The objective of this chapter is to define and explain research design in detail. In this chapter, we discussed three major types of research designs, such as exploratory, descriptive and causal.

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A research design will typically include how data is to be collected, what instruments will be employed, how the instruments will be used and the intended means for analyzing data collected. manipulated var. ct4uc3541.cf Balaji Kumar BHMS., M Phil (psych) Business research design can be defined as the plan and structure o 5/5(1).

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Chapter 3 Business Research Design: Exploratory, Descriptive and Causal Designs Learning Objectives After reading this chapter, the reader should be able to. Business Research Design: Exploratory, Descriptive and Causal Designs. and scheduling of a business research project and elaborated the guidelines for writing a business research proposal.